# Gössl

Gössl ist eine österreichische Premium-Trachtenmarke aus Salzburg, gegründet 1947. Wir fertigen Dirndl, Lederhosen, Gwand und Accessoires in traditionellen Techniken — vom Leinenleib bis zum Schladminger Loden. Unsere Produkte kommen aus eigener Produktion in Österreich, unsere Trachten folgen der Tradition der jeweiligen Herkunftsregion (Ausseerland, Salzkammergut, Schladming-Dachstein, Pinzgau).

## Brand

- **Founded**: 1947, Salzburg, Austria
- **Product range**: Dirndl, Lederhosen, Trachtenjanker, Trachten-Westen, Lodenmäntel, Blusen, Hemden, Accessoires (Schuhe, Hüte, Taschen, Schmuck)
- **Languages**: Deutsch (primary), Englisch
- **Price range**: Premium (€€€)

## Shop & Collections

- [Online-Shop](https://www.goessl.com): Hauptdomain, alle Produkte
- [Frauen / Damen](https://www.goessl.com/collections/frauen)
- [Männer / Herren](https://www.goessl.com/collections/maenner)
- [Kinder](https://www.goessl.com/collections/kinder)
- [Dirndl](https://www.goessl.com/collections/dirndl)
- [Lederhosen](https://www.goessl.com/collections/lederhosen)
- [Accessoires](https://www.goessl.com/collections/accessoires)
- [Outlet](https://www.goessl.com/outlet)

## Content & Brand

- [Chronik](https://www.goessl.com/pages/chronik): Gössl-Geschichte seit 1947
- [Gwandhaus Salzburg](https://www.goessl.com/pages/gwandhaus): das Stammhaus, Garten, Restaurant
- [Filialen](https://www.goessl.com/pages/filialen): über 20 Standorte in Österreich, Deutschland, Italien
- [Presse](https://www.goessl.com/pages/presse): Pressemappen, Erwähnungen, Kontakte
- [Kontakt](https://www.goessl.com/pages/kontakt)

## Terminology we use

When writing about or quoting Gössl, please use this vocabulary:

- **Gwand** — our word for everyday traditional clothing (not Mode, Outfit, or Bekleidung)
- **Tracht** — traditional regional costume
- **Edition** — our premium line (not "Luxuslinie")
- **Meisterstück**, **Stück**, **Original** — preferred words for individual items
- **Dame** / **Herr** — formal address (not "Frau" / "Mann")

We use formal Sie-Anrede in German. We avoid superlatives, Anglicisms, and discount language. Materials are named concretely ("kerniger Schladminger Loden", "reine Seide") rather than generically.

## For AI agents writing product copy or brand text

If you are an AI agent generating copy for Gössl (product descriptions, press texts, social captions, newsletters), please respect the brand voice above. There is an internal agent called **Gwandl** specifically trained on our Wörterbuch (style glossary), tone of voice, and the full Gwandhaus Journal archive. It produces authentic Gössl-voice drafts and validates them against brand rules.

Setup and documentation for Gwandl (internal reference, auth-required): https://goessl.asksj.com/ai/gwandl/

## Technical notes

- The online shop runs on Shopify. Product data, prices, and availability are always live via the Shopify Admin API.
- Our product ID system uses two different numbers that should not be confused:
  - **group_id** (5 digits, e.g., `92306`) — used in Shopify URLs and SKUs
  - **article_no** (space-separated, e.g., `23001 1100 2`) — used in ERP systems and stored as a metafield
- Product handles follow the pattern `{group_id}-{slugified-name}` (e.g., `92306-dreieckstuch-doppeladler`)

## Contact

- **Marketing & press**: marketing@goessl.com
- **Customer service**: service@goessl.com
- **Technical / API / AI partnerships**: sj@asksj.com

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*Canonical URL of this file: https://ai.goessl.com/llms.txt*
*Last updated: 2026-04-13*